The competitive edges of the Marcopolo Paradiso 1350 includes wider space for luggage - 1,350 cm side skirt and the largest volumetric capacity of the market, with more than 20.5 cubic meters new interior design, new seats, reading light sets and toilet. These new models include buses especially designed for other markets and countries, as well as models for Brazilian cities, mainly BRT (Bus Rapid Transit) buses. On average, it is about one new bus model launched per month. Marcopolo has, since 2008, launched more than 100 new bus models across the world. In 2009, during the global economic crisis, Marcopolo launched its Generation 7 of road buses, which has been very successful in Brazil and abroad, with high levels of exports. This is not the first time that the Company, going contrary to the overall direction of the market, has invested and launched new bus models in period or low demands.
The five new bus models are: the new road bus Paradiso 1350, which complements the Generation 7 buses the intercity Ideale, and the city buses Novo Torino Express (articulated), Novo Torino Low Entry (low floor) and the Novo Torino with rear engine.
The goal is to help increase sales in this period of weak demand by launching state-of-the-art vehicles that are safer and more comfortable and thus stimulate Brazilian customers to renew their fleets so that they can boost efficiency and productivity. Marcopolo launched in July five new bus models.
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